It is truly disturbing that in light of the many published studies now available cautioning cell phone use in children major cell phone corporations are targeting and marketing to children anyway. They see children as the next big cell phone “market.” For example, Disney and Sprint recently joined in a $2 billion deal to market cell phones to kids between eight and 12 years of age. Other companies have followed suit promoting similar programs. Teddyfone Ltd. in the United Kingdom has launched a cell phone that looks like a teddy bear. Their target market is children six to eight years old. The American counterpart to this phone is called the Firefly. Of course there’s a Barbie™ phone available now, too.
Ethiopia, Addis Ababa
Czech Republic, Prague
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